InternetSense

LinkedIN -borrowed this!

Experience:
Microsoft Office, Word, Excel, Powerpoint, Visio, Sharepoint, Dreamweaver, Photoshop, Windows, MAC, Unix, mobile, Web 2.0. Print, radio, DTRV, digital signage, banner ads, SEM, landing pages, micro-sites, interstitials, webinars, drip-campaigns, direct mail, direct email, PURLs, podcasts, RSS feeds, video, branding, social media, mobile advertising. SAP BusinessObjects, Yield Marketing, CRM database, CMS, analytic metrics.

Specialties

Marketing, advertising, sales, leadership, strategy, customer experience, hands-on, innovation, analytics, acquisition, retention, content management, CMS, B2B, B2C, 1to1 marketing, drip-campaigns, multi-channel, branding, lead scoring, social media, social networking, web 2.0, mobile

That is it.

If you are not a LinkedIn 'snooper' or a Recruitment Agency -you may wish to hook-up with me.

LinkedIN.com/in/internetSENSE

 

 

Is a hedgehog cool?

As I was heading to work this morning my daughter (Eva -Aged 4) told me how excited she was because today she was off to see the ‘Wild Animals’ -Not Lions, Tigers, Panthers and Sharks but Frogs, Foxes, Badgers and a ‘Hedgehog Daddy!’ You see if you are four years of age a hedgehog may well be the coolest thing on the planet!

On the way to work I couldn't help but relate this mornings chat from my daughter with the disgusting events fresh off the presses at ICC headquarters (Governing Body for World Cricket). You see for the last month the mighty Irish have been going nose to nose with the ‘MIghty India’ (the eventual winners) the ‘Kings of the Jungle’ , with the ‘Lions’ of England, is a Springbok afraid of a little hedgehog? One look into the eyes of Graeme Smith (SA Captain) said ‘will this match never end?’ Can a hedgehog defeat a Lion in a fair fight? Well just ask Andrew Strauss (Eng Captain) -as we all now know the answer is a resounding yes! You see Ireland may be unfancied, unfashionable but the Irish cricket team are survivors, scrappers, they are winners! 

How well could Ireland have done if they had had Eoin Morgan in their ranks?
Would Ireland now be better ranked if Ed Joyce had been in their side for the last 5 years?
The ICC have it all wrong:- the Eoin Morgan thing was a disgrace and the 2015 WC decision -well what can I say -what planet are you on ICC?
My advice to the boys in Green would be to throw the cards in -you should all put in for a transfer -seek out a long lost grandparent and send in your transfer requests If the ICC get an entire team of transfer requests then perhaps they will get the message. Taking Ireland out of Associate cricket is like taking India out of top flight cricket.

So ICC -is a hedgehog cool?

As I write this I am reminded of a time from my own childhood, by the road side was a dead hedgehog on the way to my granny’s house. This dead hedgehog sat and rotted in the gutter, ICC you not only killed Ireland cricket -you have left us to rot in the gutter!

Oh and finally don't worry if you are the audacious young Ireland spinner -Dockrell -as I suspect you will be playing in the 2015 World Cup.

 

Managers of One

About January last year I received a phone call from a student looking a 'work placement' with MatchMedia Ireland Ltd. This particular person I had worked with before, and those who are familiar with both myself and MatchMedia will know the gent to whom this applies. At the end of his 'placement' time I was asked to recommend him -or not as the case may be. I sat with a blank sheet of paper not really knowing what to say or indeed write (those who know me know this is an extremely unusual event). Eventually I simply quoted the business book that I had been reading and a passage entitled 'Managers of One'

 

Managers of one are people who come up with their own goals and execute them. They don’t need heavy dissection. They don’t need daily check-ins. They do what a manager would do – set the tone, assign items, determine what needs to get done, etc – but they do it by themselves and for themselves.

These people free you from oversight. They set their own direction. When you leave them alone, they surprise you with how much they’ve gotten done. They don’t need a lot of hand-holding or supervision.

How can you spot these people? Look at their backgrounds. They have set the tone for how they’ve worked at other jobs. They’ve run something on their own or launched some kind of project.

You want someone who’s capable of building something from scratch and seeing it through. Finding these people frees the rest of your team to work more and manage less.

 

Being a 'Starter' and 'Getting Started' (Part 2)

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Part 2/4

Part 3/4

Part 4/4

Being a 'Starter' and 'Getting Started' (Part 1)

Today I am very proud to say I gave a presentation at an 'Un Conference' called Bizcamp in the rather lovely I2 Cido Business & Innovation Centre in Craigavon. The subject of my talk was 'Entrepreneurship' a pretty taboo subject here in Northern Ireland.An Un Conference is a good place to -'try stuff'

Starter

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Some References:

The book I mentioned is called 'Rework'

http://www.amazon.co.uk/ReWork-Change-Way-Work-Forever/dp/0091929784/ref=sr_1_1?ie=UTF8&s=books&qid=1273353568&sr=1-1

'A Lesson in Life -from Steve Jobs'

http://matchmedia.typepad.com/internetsense/2010/03/a-lesson-in-life-from-steve-jobs.html

MatchMedia website http://www.MatchMedia.tv

MatchMedia Blog: http://www.MatchMedia.Typepad.com

Philip Wilson

http://www.LInkedin.com/in/InternetSense

http://www.Facebook.com/InternetSense

Twitter Me: '@InternetSense' My Company '@mm_i'

Oh and one last thing -GET STARTED! -Now!

see you all again soon at BarCamp 2010

http://barcampbelfast.com/

UnQuotes -Quotations that you have never seen included in a business presentation

A bit of weekend fun from InternetSense.I have had this idea for a while so I have decided to do something about it.Put simply quotes that you would never ever see or hear in a professional business presentation.With normal business presentations quotes from Jobs,Gates,Obama,Branson,Churchill,Edison,Einstein....yeah you get the idea.

But have you ever been at a business presentation that included quotations from Mickey Mouse,Balloo Bear,Dora the Explorer,Roland Rat,Superman,Top Cat,Bagpuss,Katie Price,Chris Eubank or Eddie the Eagle -if so -why not?

So my challenge: UnQuotes? quotations from truly unusual sources

UnQuotes

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So Remember -No Churchills,Edison,Obama,Nixon,Churchill,Thatcher -But Spock,James T Kirk,C3PO,Jar Jar Binks,Stuart Little,Handy Manny,Dr Who or Darth Vader -all winners!

So either place your contribution in the comments section or

add to my twitterfeed InternetSense's TwitterFeed http://www.Twitter.com/InternetSense

Please ReTweet

Going Down!

iPhone OS 4.0 unveiled

With the annual iPhone hardware update due in a couple of months, Apple used the iPad launch hype to showcase the new iPhone OS which will undoubtedly be launched in sync with the new device this June (probably!?).

The new release is a massive shakeup of what's been mostly the same operating system for the past 3 years. There were a few 'radical' changes like implementing cut n' paste but play by play things haven't changed much.

The latest carnation of the OS looks like it's been worked on for some time and should make the experience a lot more engaging. It looks streamlined.

The key feature is multitasking, something a lot of users have been after for a long time. Palm pilots from the 90's and 00's had multitasking functionality, but one thing I've learned is that Apple only does something when they know they can do it right. In the words of Steve Jobs;

"It's like we said on the iPad, if you see a stylus, they blew it. In multitasking, if you see a task manager... they blew it. Users shouldn't ever have to think about it."

 

 

Other features include better email management, allowing you to switch between inboxes faster making dealing with different sectors of work that may require different addresses easier. We've also got application management folders, this means you can put all your games, all your productivity apps, all your networking into different folders and find things faster.

Since the iPhone has been a technical and productivity (well it depends how many games you have!) powerhouse ever since it came about it's easy to see things getting even better when this release matures. Apple are astonishingly brilliant at raising the bar with everything they create. I found myself last week staring at my iPhone and wondering what else you could possibly do to make this thing work any better and yet....here it is.

Perhaps most relevant is that this could change the way we do business. A big part of my work involves the iPhone with the MatchMeter and Appograph applications. As Apple continues to innovate so to do - in fact, so does everyone - making the list of interesting things we can do endless.

I look forward to test driving this release come June, who knows what it could have in store!

Philip Wilson

If you would like to connect on whatever level find me at:

facebook.com/InternetSense

twitter.com/InternetSense

linkedin.com/in/InternetSense

 

Using your Mobile More -You know it makes Sense!

Why You Can't Work at Work and Why I Love Being an Entrepreneur

"With its constant commotion, unnecessary meetings, and infuriating wastes of time, the modern workplace optimizes interruptions and makes us all work longer, less focused hours. Jason Fried explains how we can change all of this." 

The above video by Jason Fried (co-founder and President of 37signals, a Chicago-based web-application company) points out just how dysfunctional the workplace has become in modern times. Technology is useful but technology is also the enemy. Innovations can sometimes be our greatest downfall because we don't use something that's been developed effectively, or more often the case, it doesn't fit into our lives or other processes effectively. This is just how the world works.

An example is facebook, it's good for communication and organisation to a certain extent, but it's bad in terms of productivity. Productivity and social networking have become intertwined and distractions and work often end up on the same page.

One of the really great things about being an entrepreneur is that you can work to your own timetable. You're working for yourself so if you don't pull your weight it's you and those few you employ who bare the consequences. The good news is, small is beautiful, because it eliminates the need for complex pointless bureaucracy and unnecessary time wasting meetings. The less people you work with, the faster you can get things done.

"Remember: complexity is your enemy. Any fool can make something complicated. It is hard to make something simple." - Richard Branson, Business Stripped Bare

Branson is totally right, keeping businesses small is the most productive way to work and why working for yourself and a handful of close colleagues is one of the joys of being an entrepreneur.

Philip Wilson