InternetSense

LinkedIN -borrowed this!

Experience:
Microsoft Office, Word, Excel, Powerpoint, Visio, Sharepoint, Dreamweaver, Photoshop, Windows, MAC, Unix, mobile, Web 2.0. Print, radio, DTRV, digital signage, banner ads, SEM, landing pages, micro-sites, interstitials, webinars, drip-campaigns, direct mail, direct email, PURLs, podcasts, RSS feeds, video, branding, social media, mobile advertising. SAP BusinessObjects, Yield Marketing, CRM database, CMS, analytic metrics.

Specialties

Marketing, advertising, sales, leadership, strategy, customer experience, hands-on, innovation, analytics, acquisition, retention, content management, CMS, B2B, B2C, 1to1 marketing, drip-campaigns, multi-channel, branding, lead scoring, social media, social networking, web 2.0, mobile

That is it.

If you are not a LinkedIn 'snooper' or a Recruitment Agency -you may wish to hook-up with me.

LinkedIN.com/in/internetSENSE

 

 

Is a hedgehog cool?

As I was heading to work this morning my daughter (Eva -Aged 4) told me how excited she was because today she was off to see the ‘Wild Animals’ -Not Lions, Tigers, Panthers and Sharks but Frogs, Foxes, Badgers and a ‘Hedgehog Daddy!’ You see if you are four years of age a hedgehog may well be the coolest thing on the planet!

On the way to work I couldn't help but relate this mornings chat from my daughter with the disgusting events fresh off the presses at ICC headquarters (Governing Body for World Cricket). You see for the last month the mighty Irish have been going nose to nose with the ‘MIghty India’ (the eventual winners) the ‘Kings of the Jungle’ , with the ‘Lions’ of England, is a Springbok afraid of a little hedgehog? One look into the eyes of Graeme Smith (SA Captain) said ‘will this match never end?’ Can a hedgehog defeat a Lion in a fair fight? Well just ask Andrew Strauss (Eng Captain) -as we all now know the answer is a resounding yes! You see Ireland may be unfancied, unfashionable but the Irish cricket team are survivors, scrappers, they are winners! 

How well could Ireland have done if they had had Eoin Morgan in their ranks?
Would Ireland now be better ranked if Ed Joyce had been in their side for the last 5 years?
The ICC have it all wrong:- the Eoin Morgan thing was a disgrace and the 2015 WC decision -well what can I say -what planet are you on ICC?
My advice to the boys in Green would be to throw the cards in -you should all put in for a transfer -seek out a long lost grandparent and send in your transfer requests If the ICC get an entire team of transfer requests then perhaps they will get the message. Taking Ireland out of Associate cricket is like taking India out of top flight cricket.

So ICC -is a hedgehog cool?

As I write this I am reminded of a time from my own childhood, by the road side was a dead hedgehog on the way to my granny’s house. This dead hedgehog sat and rotted in the gutter, ICC you not only killed Ireland cricket -you have left us to rot in the gutter!

Oh and finally don't worry if you are the audacious young Ireland spinner -Dockrell -as I suspect you will be playing in the 2015 World Cup.

 

Being a 'Starter' and 'Getting Started' (Part 2)

Part 1/4

Part 2/4

Part 3/4

Part 4/4

Being a 'Starter' and 'Getting Started' (Part 1)

Today I am very proud to say I gave a presentation at an 'Un Conference' called Bizcamp in the rather lovely I2 Cido Business & Innovation Centre in Craigavon. The subject of my talk was 'Entrepreneurship' a pretty taboo subject here in Northern Ireland.An Un Conference is a good place to -'try stuff'

Starter

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Some References:

The book I mentioned is called 'Rework'

http://www.amazon.co.uk/ReWork-Change-Way-Work-Forever/dp/0091929784/ref=sr_1_1?ie=UTF8&s=books&qid=1273353568&sr=1-1

'A Lesson in Life -from Steve Jobs'

http://matchmedia.typepad.com/internetsense/2010/03/a-lesson-in-life-from-steve-jobs.html

MatchMedia website http://www.MatchMedia.tv

MatchMedia Blog: http://www.MatchMedia.Typepad.com

Philip Wilson

http://www.LInkedin.com/in/InternetSense

http://www.Facebook.com/InternetSense

Twitter Me: '@InternetSense' My Company '@mm_i'

Oh and one last thing -GET STARTED! -Now!

see you all again soon at BarCamp 2010

http://barcampbelfast.com/

UnQuotes -Quotations that you have never seen included in a business presentation

A bit of weekend fun from InternetSense.I have had this idea for a while so I have decided to do something about it.Put simply quotes that you would never ever see or hear in a professional business presentation.With normal business presentations quotes from Jobs,Gates,Obama,Branson,Churchill,Edison,Einstein....yeah you get the idea.

But have you ever been at a business presentation that included quotations from Mickey Mouse,Balloo Bear,Dora the Explorer,Roland Rat,Superman,Top Cat,Bagpuss,Katie Price,Chris Eubank or Eddie the Eagle -if so -why not?

So my challenge: UnQuotes? quotations from truly unusual sources

UnQuotes

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So Remember -No Churchills,Edison,Obama,Nixon,Churchill,Thatcher -But Spock,James T Kirk,C3PO,Jar Jar Binks,Stuart Little,Handy Manny,Dr Who or Darth Vader -all winners!

So either place your contribution in the comments section or

add to my twitterfeed InternetSense's TwitterFeed http://www.Twitter.com/InternetSense

Please ReTweet

Going Down!

Apple's Mantra

  

Well it was probably going to happen sometime.

For months Apple has been sneaking around in the background and Steve Jobs seems to have a few companies on his hit list. As always, Microsoft, but recently he's taken a few swipes at Adobe and Google. With Google's entrance into the mobile market with Android phones, Apple and Google's interests have started to conflict. Is the honeymoon over?

Steve Jobs:

"We did not enter the search business, they entered the phone business. Make no mistake they want to kill the iPhone. We won’t let them."

One other company Apple seems to have in their gunsights is Adobe. 

Ever since the iPhone's introduction almost 4 years ago everyone's been asking about Flash support. Why is there no Flash support? My phone 5 years ago had Flash support? Isn't this a step backwards?

Well yes but no.

It might be a lame excuse, but Jobs claims that Flash is the number one cause of Macs crashing.

Steve Jobs on Adobe:

"They are lazy, they have all this potential to do interesting things but they just refuse to do it. They don’t do anything with the approaches that Apple is taking...Apple does not support Flash because it is so buggy, he says. Whenever a Mac crashes more often than not it’s because of Flash. No one will be using Flash...the world is moving to HTML 5."

It's difficult to say if Apple is really telling the whole truth or if they're just manipulating the computer industry for more control being in the hands of Apple. It wouldn't be the first time Apple's been accused of being obsessed with power. The iPad gave everyone a clear sense of just how far their power obsession was going with Jobs. A lot of people thought the tablet would be more computery but a lot were disappointed when it turned out to be a bigger incarnation of the iPhone - not necessarily in terms of what it does - but that it inherited the Orwellian app restrictions of the cell phone.

Many people saw this as a step backwards, a few people got freaked out. Why are Apple doing this? Isn't this harming computing? Their own mantra seems to be getting a bit evil for everyone's liking and the iPad and media hype flopped a bit in the wake of unmet expectations. 

Do Apple really need this much control over what we can see and do on our already arguably overpriced devices? The only thing that's going to answer where they're going will be time. Many people say the consumer hasn't got much power, but the slightly underwhelming response to the latest hardware release could be a sign people are sitting up and taking notice.

Philip Wilson

If you would like to connect on whatever level find me at:

facebook.com/InternetSense

twitter.com/InternetSense

linkedin.com/in/InternetSense

 

iPhone OS 4.0 unveiled

With the annual iPhone hardware update due in a couple of months, Apple used the iPad launch hype to showcase the new iPhone OS which will undoubtedly be launched in sync with the new device this June (probably!?).

The new release is a massive shakeup of what's been mostly the same operating system for the past 3 years. There were a few 'radical' changes like implementing cut n' paste but play by play things haven't changed much.

The latest carnation of the OS looks like it's been worked on for some time and should make the experience a lot more engaging. It looks streamlined.

The key feature is multitasking, something a lot of users have been after for a long time. Palm pilots from the 90's and 00's had multitasking functionality, but one thing I've learned is that Apple only does something when they know they can do it right. In the words of Steve Jobs;

"It's like we said on the iPad, if you see a stylus, they blew it. In multitasking, if you see a task manager... they blew it. Users shouldn't ever have to think about it."

 

 

Other features include better email management, allowing you to switch between inboxes faster making dealing with different sectors of work that may require different addresses easier. We've also got application management folders, this means you can put all your games, all your productivity apps, all your networking into different folders and find things faster.

Since the iPhone has been a technical and productivity (well it depends how many games you have!) powerhouse ever since it came about it's easy to see things getting even better when this release matures. Apple are astonishingly brilliant at raising the bar with everything they create. I found myself last week staring at my iPhone and wondering what else you could possibly do to make this thing work any better and yet....here it is.

Perhaps most relevant is that this could change the way we do business. A big part of my work involves the iPhone with the MatchMeter and Appograph applications. As Apple continues to innovate so to do - in fact, so does everyone - making the list of interesting things we can do endless.

I look forward to test driving this release come June, who knows what it could have in store!

Philip Wilson

If you would like to connect on whatever level find me at:

facebook.com/InternetSense

twitter.com/InternetSense

linkedin.com/in/InternetSense

 

Using your Mobile More -You know it makes Sense!

How to Make a Splash in Social Media

This is a quick TED talk from Alexis Ohanian.

Alex was once (and still is) an entrepreneur in web 2.0 technology. He and his friend founded reddit.com is 2005 after graduating from university.

The website is pretty cool, it's a news website where the content is chosen by the users. redditors can control what is headline news on the frontpage by "upvoting" or "downvoting" stories if they think they're interesting (or boring!). If a story is popular it rises to the top, if it's boring and unliked it will sink away from view.

This is an entirely new way of looking at news because instead of a small focused group of people such as an editor or parent company controlling a news agenda, the people do it instead. 

Innovation!

Check out reddit.com  to see what it's all about. You can control what kind of topics reach your front page and can upvote/downvote stories if you sign up for an account. Don't be afraid to comment, the community of anonymous strangers is strangely brilliant!

Philip Wilson