InternetSense

New National Anthem for Northern Ireland

I would like to propose a new National Anthem for Northern Ireland. After the incredible success of Ireland's Call written by Phil Coulter. Ireland's Call has not only been used extensively by Ireland's Rugby men but also by Hockey, Cricket, Rugby League and A1 GP teams.

My choice of a general song for a National Anthem of Northern Ireland will raise a few eyebrows:

'So come on Northern Ireland -Come on!'

'there is a whole lotta work to be done!'

'you can make it in the end -with a little bit of help from your friends'

'So come on Northern Ireland -Come On!'

Repeat to fade

A big shout out must go to the 'IDB' for composing such a masterpiece and of course to the girl with the incredible natural breasts featured in the advertisement. If she is still about -perhaps we could get a wee cup of Punjana sometime soon ;-)

Philip Wilson Leader of Men

if you are in need of some direction why not 'follow me' twitter.com/internetsense

if on the other hand you have an aversion to beautiful natural breasts perhaps it would be better if you 'unfollowed me'

Tippex hit it big on YouTube!

If you remember a couple of years ago, Old Spice had a major hit on YouTube with its interactive advertising campaign. After this, it was a big topic as to where these interactive advertisements would move modern advertising on to. Stationery brand, Tippex, appeared online shortly after, to take to the Internet with this brand new form of advertising.

Tippex are promoting their 'Pocket Mouse' product with this very interesting campaign. The advertisement lets you decide exactly what the hunter does to the bear, via specially filmed scenes. It's not a multiple choice thing, you can type in any verb you like. For example, "hugs" will give you a video of the hunter and the bear sharing a hug. It's even possible to get a censored explicit scene - we'll leave it to you to deduce the verb.

Due to the number of possible verbs, it is impossible to cover every verb. This means that sometimes you'll choose a verb that hasn't had a scene shot for it. In this case, you get a video of the bear and the hunter holding up an "Error 404" sign. The fun is in working out which verbs the producers have thought of!

This campaign has been active since August 2008 and is still receiving a lot of hits. The question is - why are there not more campaigns similar to this? This is an excellent form of advertising. Getting people talking about your brand name, getting the word around. It's a shame none of the bigger multinational companies have latched on to this form of advertising.

Tippex's advertising campaign can be found right here.